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Agency: Salt Branding
Client: Ericsson Mediaroom
Role in the project: Campaign design
Ericsson Mediaroom is an end-to-end video platform for operators to deliver Internet Protocol television IPTV subscription services, including content-protected, live, Digital video recorder, video on demand, multiscreen, and applications.
With the support of Paul Parkin, the founding partner of Salt Branding, I created a campaign wrapper for Mediaroom (formerly a Microsoft product) to ease the transition during the corporate acquisition to Ericsson.